Sustainable Clothing Brands: Why They Matter and How to Find Them

Sustainable clothing brands is clothing that is made with minimal environmental and social impact. It means using natural, organic, recycled, or upcycled materials, reducing water and energy consumption, avoiding harmful chemicals and pesticides, ensuring fair wages and working conditions for workers, and designing for durability and longevity.

Sustainable clothing is not only good for the planet, but also for your health and well-being. By choosing sustainable clothing, you can avoid exposure to toxic substances, support ethical practices, and express your values and personality.

Sustainable clothing is also more cost-effective in the long run, as it lasts longer and requires less maintenance. You can save money and resources by investing in quality pieces that you love and wear often, rather than buying cheap and disposable items that end up in landfills.

Why is sustainable clothing important?

The fashion industry is one of the most polluting and wasteful industries in the world. According to the United Nations, the fashion industry is responsible for 10% of global carbon emissions, 20% of global wastewater, and 24% of insecticides. It also consumes more energy than the aviation and shipping industries combined.

The fashion industry also has a huge social and human cost. Millions of garment workers, mostly women and children, are exploited and abused in sweatshops, where they work long hours for low wages, under unsafe and unhealthy conditions. Many of them suffer from physical and mental health problems, such as respiratory diseases, skin infections, stress, and depression.

The fashion industry also contributes to the loss of biodiversity, deforestation, soil erosion, water scarcity, and animal cruelty. Many animals are killed or harmed for their fur, leather, wool, silk, or feathers, often in cruel and inhumane ways.

By choosing sustainable clothing, you can help reduce the environmental and social impact of the fashion industry, and make a positive difference for yourself, others, and the planet.

How to find sustainable clothing brands?

Finding sustainable clothing brands can be challenging, as there is no universal definition or certification for sustainability. However, there are some ways to identify and evaluate sustainable clothing brands, such as:

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Researching the brand’s mission, vision, values, and policies. Look for brands that are transparent and honest about their sourcing, production, and distribution processes, and that have clear and measurable goals and standards for sustainability.

Checking the brand’s certifications and labels. Look for brands that have third-party certifications and labels that verify their sustainability claims, such as Fair Trade, Organic, GOTS, BCI, OEKO-TEX, PETA, etc.

Reading the brand’s reviews and feedback. Look for brands that have positive and authentic reviews and feedback from customers, experts, influencers, and media outlets, and that respond to criticism and complaints in a constructive and respectful way.

Shopping from local and independent brands. Look for brands that are based in your region or country, and that support local communities and economies. Also, look for brands that are small and independent, and that have a unique and creative style and identity.

Asking questions and seeking recommendations. Look for brands that are open and responsive to your questions and concerns, and that provide you with relevant and accurate information. Also, look for brands that are recommended by your friends, family, or people you trust and admire.

Some examples of sustainable clothing brands are:

  • Patagonia: A pioneer and leader in sustainable outdoor clothing, Patagonia uses organic cotton, recycled polyester, hemp, and other eco-friendly materials, and supports environmental and social causes.
  • Everlane: A popular and affordable online retailer, Everlane offers high-quality basics and essentials, made with ethical and sustainable materials and practices, and with radical transparency.
  • Reformation: A trendy and chic brand, Reformation makes stylish and feminine clothing, using natural and recycled fabrics, and with a carbon-neutral and zero-waste approach.
  • People Tree: A pioneer and leader in fair trade and organic clothing, People Tree works with artisans and farmers in developing countries, and uses natural and organic materials, and traditional and eco-friendly techniques.
  • Eileen Fisher: A classic and elegant brand, Eileen Fisher creates timeless and versatile clothing, using organic, recycled, and biodegradable materials, and with a circular and regenerative model.
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How to style sustainable clothing?

Sustainable clothing does not have to be boring or bland. You can style sustainable clothing in many ways, depending on your personal taste, mood, occasion, and season. Here are some tips and ideas on how to style sustainable clothing:

Mix and match. One of the benefits of sustainable clothing is that it is often versatile and easy to combine. You can mix and match different pieces, colors, patterns, and textures, and create various looks and outfits. For example, you can pair a simple white organic cotton shirt with a colorful printed skirt, or a cozy knit sweater with a sleek black pants.

Accessorize. Another way to style sustainable clothing is to add some accessories, such as jewelry, scarves, hats, bags, or shoes. Accessories can add some flair and personality to your outfit, and make it more fun and interesting. You can also use accessories to change the mood and tone of your outfit, such as adding a statement necklace for a formal event, or a colorful scarf for a casual day. Of course, you should also look for sustainable and ethical accessories, made with natural, recycled, or upcycled materials, and by fair trade or artisanal brands.

Layer. A third way to style sustainable clothing is to layer different pieces, especially in colder seasons. Layering can help you stay warm and comfortable, and also create some depth and dimension to your outfit. You can layer different types of clothing, such as jackets, cardigans, vests, or dresses, and play with different lengths, shapes, and styles. For example, you can layer a long dress over a pair of jeans, or a cropped jacket over a tunic.

How to care for sustainable clothing?

Sustainable clothing is not only about how it is made, but also how it is used and maintained. Caring for sustainable clothing properly can help you extend its lifespan, preserve its quality, and reduce its environmental impact. Here are some ways to care for sustainable clothing:

Wash less. One of the simplest ways to care for sustainable clothing is to wash it less often. Washing clothing frequently can damage the fabric, fade the color, and consume a lot of water and energy. You can wash your clothing only when it is dirty or smelly, and spot clean or air dry it in between. You can also use natural or homemade remedies, such as baking soda, vinegar, or lemon juice, to remove stains or odors.

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Wash cold. Another way to care for sustainable clothing is to wash it in cold water. Washing clothing in hot water can shrink, stretch, or distort the fabric, and also release more microfibers and pollutants into the water. Washing clothing in cold water can help you preserve the shape, size, and color of your clothing, and also save energy and reduce emissions.

Dry naturally. A third way to care for sustainable clothing is to dry it naturally, rather than using a dryer. Drying clothing in a dryer can cause wear and tear, pilling, or wrinkling, and also consume a lot of energy and emit greenhouse gases. Drying clothing naturally, either on a clothesline or a drying rack, can help you maintain the texture and appearance of your clothing, and also save money and resources.


Sustainable clothing is clothing that is made with minimal environmental and social impact, and that is good for your health, well-being, and wallet. Sustainable clothing is important because it can help reduce the negative effects of the fashion industry, and make a positive difference for yourself, others, and the planet. You can find sustainable clothing brands by researching, checking, reading, shopping, and asking. You can style sustainable clothing by mixing and matching, accessorizing, and layering. You can care for sustainable clothing by washing less, washing cold, and drying naturally. By choosing sustainable clothing, you can express your style and values, and support a more sustainable and ethical fashion industry.